Microtutoring

The basic image of microtutoring

In academic life, when you don't understand a subject or concept, you hire an expert by the hour to explain it to you, who we call a tutor. Normally, you meet with them in person (and often they are even your classmates). But the expansion of the online education market and the growth in the number of online classes around the world and the number of people who need personalized assistance are making the traditional tutoring model obsolete.

Tutoring is a rapidly expanding field that is experiencing even more growth as education moves online. As universities begin to rely on online classrooms like Blackboard or Kroton to distribute materials and communicate with students, the academic experience becomes increasingly depersonalized. My Guru responds to these changes by providing easy personalized attention to students who require a more individualized approach to learning.

The modern student and the modern market (or modernization for the modern student)

Online classes and distance learning are markets with huge growth potential. Imagine a scenario where you are a busy student faced with the problem of having to choose between using the five hours you have to write an essay at midnight or studying for an important exam tomorrow morning. This type of time crunch is a dilemma that college students often face and it inspired us to create a micro-tutoring platform, Meu Guru. With this resource, students can reduce the time needed to study for an exam by asking tutors for study guides and thorough explanations of confusing concepts. They can also get help with their exercises or writing - whether in the form of outlines, writing a thesis or editing.

With My Guru, students now have access to a hand-picked tutor, or rather, a perfect guru. Having a tutor to bounce ideas off of and help clarify analytical thoughts obviously saves a student a lot of time and mental energy. Now, you might be wondering, “isn't this exactly the same thing as private tutoring?”

Another approach is to think about the union of technology, individualization and efficiency.

Technology because microtutoring is linked to the existence of a platform where, in a fully automated way, students connect to tutors from all over Brazil to request help with exercises and assignments, at any time of the day.

Individualization provides 1:1 relationships, unlike classrooms, for example. Students can describe their own problems in the subjects and, from there, ask for help. Thus, the gurus assist them by respecting the particularities of the study: their real difficulties, the way they have been learning in the classroom and, finally, the resolution of their exercises.

Efficiency by addressing only the points of the content where the student is having difficulty, he learns from solving his exercises, in a practical and punctual way, and thus saves time and money.

Instead of shelling out the full price for an hour of private tutoring when you just need one or two concepts explained, you can turn to micro-tutoring. Imagine traditional tutoring broken down into smaller, more digestible chunks of learning (and with more technology).